JC Penney Company, Inc. :: Marketing Research

JC Penney Company, Inc.J. C. Penney Company, Inc. Is one of Americas largest department store, chemists shop, compile and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are Modern Spenders and head start Outs, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet.Starting OutsLess than 35 grades of ageSingles, young families0-1 childrenShopping patterns & relationships appearNo strong retail loyalties28% of U.S. households.Currently 16% of salesPotentially 30% of salesModern Spenders35-54 years of ageDual-earner households0-2 children (often includes teenagers)Consumption lieNo strong retail loyalties & relationshipsRetail loyalties more likelyEstablished shopping patternsTime-starved27% of U.S. householdsCurrently 43% of salesPotentially 50% of salesDistribution*CatalogsJ.C. Penney is the nations largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants.*InternetJ.C. Penney is in only its second year of Internet sales, and its going strong and growing. Sales jumped from $15 million to $102 million since the beginning of jcpenney.com.*Department StoresJCPenney has more retail space in major regional shopping centers than any other department store retailer in America, with about 1,140 department stores located in all 50 states. JCPenneys drugstore ECKERD has over 2,600 stores in operation in 23 states.PROMOTIONAL OFFERSDirect mail. An invitation to shop mailed to selected catalog customers. These promotions may be associated with a holiday or other special savings event, including many of our storewide eventsSunda y Supplement. JCPenney color inserts that are delivered with your Sunday or late-week newspaper.Newspaper Ads. Promotional offers are often supplemented by ads in your local newspaper.Catalog Inserts. Many of our Sale and JCPenney Signature Series catalogs contain special offers for limited-time savings that are bound into mailed copies.E-mail Promotions.